La Vie en Rose

BATA YOUNG DESIGNER CONTEST

A major event in fashion creation, the eighth edition of Bata’s Young Designer Contest was planned and orchestrated by La Vie en Rose. A jury of experts (journalists, bloggers and trend-watchers) met up in June and selected from the application files of 250 art and fashion students to choose the winner of the 2013 edition...

AUBADE 100th

Keen to optimise the media coverage surrounding the unveiling of Aubade’s 100th lesson in seduction, La Vie en Rose coordinated 360° marketing measures around a limited-edition collector book sold at the Palais de Tokyo (design, drafting, art direction by La Vie en Rose) as well as a buzz campaign on Net and an event for..

Tables libres St Môret

In 2010, St Môret celebrated Spring with the initiative “Tables Libres St Môret” (St Môret Free Tables): one rendez-vous per month to taste a St Môret menu in 13 restaurants throughout France (5 of which are starred) on a PWYW basis (Pay What You Want), a Shopping Bag sold in the Grande Epicerie, a web..

(Français) MAIZENA

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(Français) GERBLÉ NO GLU

COCA-COLA light designer

Following up on the media and commercial success of Jean-Paul Gauthier’s bottles and cans in 2012, the 2013 edition was set to be no easy feat for the new designer. Marc Jacobs rose to the challenge… as did La Vie en Rose, who hit the pretty bubble formed by their previous results straight out of..

BATA COLLECTIONS

Over the past ten years, La Vie en Rose has repositioned BATA, making sure that the high-street fashion brand became a must-have. It is now close on the heels of the top 3 most mentioned shoe brands, with 438 clippings for 2010 (collection and Young Designer collection) and a media equivalent of 915K€!

FOOTLOCKER

For the past two years, La Vie en Rose has been leading a long-distance race for Foot Locker in order to offer the brand a prime position on the sneaker distributor podium. Their latest victory: the results of the May/June/July quarter 2013, representing, for all of the campaigns taken together, 52 clippings and a media..

PEUGEOT

For women’s magazines, the launch of the 207cc Peugeot was a first and proved to be a resounding success! A press trip to Seville and a press kit designed in a highly feminine tone made sure that the journalists of Elle, Marie-Claire, Cosmopolitan, Biba, Jalouse, Version Femina, Bien dans ma Vie finally took interest in..

AUBADE COLLECTIONS

AUBADE and its PR lessons in seduction! Collection placement, event services and product development all contributed to the brand’s ever-expanding conquest of the French and international media and it now ranks in second place in terms of most mentioned lingerie brands, with 455 clippings and a media equivalent of 1 265K€!

LA FABRIQUE DE LUNETTES

For the opening of this new, devilishly retro optical concept store, La Vie en Rose imagined a dressing for glasses providing a sunglasses rental service suited to every occasion! Be it for a fashionable night out, a weekend in Deauville or holidays worthy of a fashion victim… This service allowed for a multitude of styles..

LE PETIT OURSON GUIMAUVE

The revival of the Véritable Petit Ourson Guimauve (famous French marshmallow chocolate in the shape of a teddy bear), all-round Champion, Number One in the food campaigns for the 8 years it has been part of La Vie en Rose’s portfolio! Launched in 2009, the swap box endorsed by French comedians Omar & Fred allowed..

LEGO MONCEAU

Say it with flowers… and small bricks! To bring the Monceau Fleurs group onto the news and deco pages in the press, La Vie en Rose thought out and developed a partnership with LEGO for the creation of a collection of 3 vases to build for HAPPY, MONCEAU FLEURS and RAPID’FLORE! A colourful campaign encompassing..

(Français) ST MORET

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CHAVROUX

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MAIZENA

An impressive blog! To bring the often unknown yet equally handy uses of Maïzena® cornflour back on top of the culinary agenda, La Vie en Rose called upon 3 dream ambassadors for the recipe blog “L’Astuce en Plus” (Chef’s Tip)! Dorian, Papilles et Pupilles and Pascale Weeks share culinary creations and little tricks to facilitate..

COCA-COLA BEAR

January 2013 marked Coca-Cola’s return to… polar bears! After a ten-year absence from the brand’s communication, the white mascot left its pawmark on an edition of collector packs and a partnership between the Geode, Coca-Cola and the GoodPlanet Foundation. For the release of the film To The Arctic (screened at the Geode), the brand thus..

COCA-COLA CHRISTMAS 2012

For the launch of the first tour of the Coca-Cola Christmas window displays which raised funds for the non-benefit association Petits Princes, La Vie en Rose orchestrated the opening evening and took over the quays of the Seine and the Showcase, inviting 750 people to share the brand’s sparkling Christmas spirit! Journalists, major clients, internal..

(Français) E.LECLERC

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CREALYS – EQUINOX

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MAIZENA

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REVILLON

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COCA-COLA zero JAMES BOND

In 2012, to celebrate the release of the new James Bond film “Skyfall”, Coca-Cola zero brought out the zero zero 7 that lies dormant in us all with the first collector aluminum Coca-Cola zero bottle in effigy of the famous British spy! A mission that dropped straight out of the sky for the very special..