Case studies

Rose Strategie

AUBADE 100th

Keen to optimise the media coverage surrounding the unveiling of Aubade’s 100th lesson in seduction, La Vie en Rose coordinated 360° marketing measures around a limited-edition collector book sold at the Palais de Tokyo (design, drafting, art direction by La Vie en Rose) as well as a buzz campaign on Net and an event for unveiling the book.

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