Communication, Press and Public Relations Consultancy
Keen to optimise the media coverage surrounding the unveiling of Aubade’s 100th lesson in seduction, La Vie en Rose coordinated 360° marketing measures around a limited-edition collector book sold at the Palais de Tokyo (design, drafting, art direction by La Vie en Rose) as well as a buzz campaign on Net and an event for unveiling the book.
To celebrate Beurre Tendre Elle&Vire’s twentieth anniversary in style, La Vie en Rose served the brand a large-scale campaign on a platter… a breakfast platter, that is! The agency imagined and developed a home breakfast delivery service which operated every Sunday morning from September to November 2013 in 5 French towns. 600 baskets were delivered..read more
No-one is bound to do the impossible: despite an officially “rotten” spring, Fol’Epic-nic’s picnic hamper delivery service, which operates on weekends and bank holidays during the months of May, June and July, has been shining in the press, on the web and… in the parks and gardens of Paris, Lille, Montpellier, Bordeaux and Strasbourg, brightening..read more