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Rose Event

COCA-COLA BEAR

January 2013 marked Coca-Cola’s return to… polar bears! After a ten-year absence from the brand’s communication, the white mascot left its pawmark on an edition of collector packs and a partnership between the Geode, Coca-Cola and the GoodPlanet Foundation. For the release of the film To The Arctic (screened at the Geode), the brand thus committed to donating 0,5€ to the Foundation for each ticket bought! The inauguration of this event was organised by La Vie en Rose with two morning screenings for 400 Coca-Cola guests and internal staff. Catering, entertainment, celebrities (Jean-Paul Rouve, Smaïn, Sophie Thalmann…), in-situ guest management…

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