Communication, Press and Public Relations Consultancy
For the launch of the first tour of the Coca-Cola Christmas window displays which raised funds for the non-benefit association Petits Princes, La Vie en Rose orchestrated the opening evening and took over the quays of the Seine and the Showcase, inviting 750 people to share the brand’s sparkling Christmas spirit! Journalists, major clients, internal audiences, little princes and princesses, members of the association as well as over thirty celebrities discovered with amazement the 4 huge window displays, under the sponsorship of French singer Chimène Badi.
January 2013 marked Coca-Cola’s return to… polar bears! After a ten-year absence from the brand’s communication, the white mascot left its pawmark on an edition of collector packs and a partnership between the Geode, Coca-Cola and the GoodPlanet Foundation. For the release of the film To The Arctic (screened at the Geode), the brand thus..read more