Case studies

Rose RP

COCA-COLA light designer

Following up on the media and commercial success of Jean-Paul Gauthier’s bottles and cans in 2012, the 2013 edition was set to be no easy feat for the new designer. Marc Jacobs rose to the challenge… as did La Vie en Rose, who hit the pretty bubble formed by their previous results straight out of the park: the 2013 Coca-Cola light designer edition thus amassed 337 clippings and a media equivalent of 4 170 275€. A worthy way of celebrating the brand’s thirtieth anniversary… It’s Time To Celebrate!

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