Case studies

Rose RP

LA FABRIQUE DE LUNETTES

For the opening of this new, devilishly retro optical concept store, La Vie en Rose imagined a dressing for glasses providing a sunglasses rental service suited to every occasion! Be it for a fashionable night out, a weekend in Deauville or holidays worthy of a fashion victim… This service allowed for a multitude of styles and was rewarded by a sizzling media and press campaign gleaning 47 clippings and a media equivalent of 281K€.

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