Communication, Press and Public Relations Consultancy
Say it with flowers… and small bricks! To bring the Monceau Fleurs group onto the news and deco pages in the press, La Vie en Rose thought out and developed a partnership with LEGO for the creation of a collection of 3 vases to build for HAPPY, MONCEAU FLEURS and RAPID’FLORE! A colourful campaign encompassing 63 clippings and a media equivalent of 288 732€, not to mention the top position on the news pages in the press!
The revival of the Véritable Petit Ourson Guimauve (famous French marshmallow chocolate in the shape of a teddy bear), all-round Champion, Number One in the food campaigns for the 8 years it has been part of La Vie en Rose’s portfolio! Launched in 2009, the swap box endorsed by French comedians Omar & Fred allowed..read more