Case studies

Rose Co-Branding

LEGO MONCEAU

Say it with flowers… and small bricks! To bring the Monceau Fleurs group onto the news and deco pages in the press, La Vie en Rose thought out and developed a partnership with LEGO for the creation of a collection of 3 vases to build for HAPPY, MONCEAU FLEURS and RAPID’FLORE! A colourful campaign encompassing 63 clippings and a media equivalent of 288 732€, not to mention the top position on the news pages in the press!

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