Communication, Press and Public Relations Consultancy
The revival of the Véritable Petit Ourson Guimauve (famous French marshmallow chocolate in the shape of a teddy bear), all-round Champion, Number One in the food campaigns for the 8 years it has been part of La Vie en Rose’s portfolio! Launched in 2009, the swap box endorsed by French comedians Omar & Fred allowed it to maintain pride of place on the market whilst beating a new record of press clippings and a media equivalent of 167K€!
Say it with flowers… and small bricks! To bring the Monceau Fleurs group onto the news and deco pages in the press, La Vie en Rose thought out and developed a partnership with LEGO for the creation of a collection of 3 vases to build for HAPPY, MONCEAU FLEURS and RAPID’FLORE! A colourful campaign encompassing..read more