Case studies

Rose RP

PEUGEOT

For women’s magazines, the launch of the 207cc Peugeot was a first and proved to be a resounding success! A press trip to Seville and a press kit designed in a highly feminine tone made sure that the journalists of Elle, Marie-Claire, Cosmopolitan, Biba, Jalouse, Version Femina, Bien dans ma Vie finally took interest in cars!

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