Case studies

Rose Strategie

Tables libres St Môret

In 2010, St Môret celebrated Spring with the initiative “Tables Libres St Môret” (St Môret Free Tables): one rendez-vous per month to taste a St Môret menu in 13 restaurants throughout France (5 of which are starred) on a PWYW basis (Pay What You Want), a Shopping Bag sold in the Grande Epicerie, a web and blog approach… Resulting in over 260 press, web and national as well as regional radio and TV clippings, a significant buzz on the web and a media equivalent amounting to over 635 000€!

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