Communication, Press and Public Relations Consultancy
To celebrate Beurre Tendre Elle&Vire’s twentieth anniversary in style, La Vie en Rose served the brand a large-scale campaign on a platter… a breakfast platter, that is! The agency imagined and developed a home breakfast delivery service which operated every Sunday morning from September to November 2013 in 5 French towns. 600 baskets were delivered and the campaign attracted 95 clippings and a media equivalent of 390 375€!
No-one is bound to do the impossible: despite an officially “rotten” spring, Fol’Epic-nic’s picnic hamper delivery service, which operates on weekends and bank holidays during the months of May, June and July, has been shining in the press, on the web and… in the parks and gardens of Paris, Lille, Montpellier, Bordeaux and Strasbourg, brightening..read more
A major event in fashion creation, the eighth edition of Bata’s Young Designer Contest was planned and orchestrated by La Vie en Rose. A jury of experts (journalists, bloggers and trend-watchers) met up in June and selected from the application files of 250 art and fashion students to choose the winner of the 2013 edition...read more