Case studies

Rose Strategie

TOAST IN BED

To celebrate Beurre Tendre Elle&Vire’s twentieth anniversary in style, La Vie en Rose served the brand a large-scale campaign on a platter… a breakfast platter, that is! The agency imagined and developed a home breakfast delivery service which operated every Sunday morning from September to November 2013 in 5 French towns. 600 baskets were delivered and the campaign attracted 95 clippings and a media equivalent of 390 375€!

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